Websites started out as a novelty during the early, heydays of the internet, but it has evolved into a necessity for a business in every possible industry. Beyond serving as a virtual infographic that educates your audience about your products or services, websites can do more to your business by strengthening your brand, establishing your online presence, and creating deeper connections with your customers.
In that regard, part of the key pillars that can make or mar the successful performance of your website is its website traffic. With more people visiting your website and exploring your content, you have more opportunities to convert them into customers. With that in mind, how do you drive more traffic to your website and strive for continuous growth?
Tip #1: Determine Your Website’s Unique Value Proposition
The first step to driving traffic to your website is to determine why your website exists. What is its role? What value does it offer to the viewer? Think of your website as a website that is representing a person. You’d expect them to dress and present themselves well, so your website should be neat and presentable to build trust.
Think of the UVP as your “brand’s elevator pitch” – the short, but significant, message that will make your brand stand out from the rest. It’s brief, to the point, yet compelling enough to spark your viewers’ curiosity.
Tip #2: Create a Unique Strategy for Your Website
A strong Unique Value Proposition (UVP) is only half the battle. It is part of a whole strategy you will employ to promote your website, so while your UVP is your brand’s head, your strategy is its body. The ideal strategy includes everything from your website’s purpose, the way you promote, and how you maintain it.
Your unique strategy will have multiple elements. What is your website’s field of expertise? What sort of information will your website provider, and where will it compete? Who are you trying to appeal to? Who are your competitors? Your aim should be to clearly convey these elements through your website.
Tip #3: Provide a Smooth-Sailing Website Experience
It’s a given fact that a website’s appearance is a crucial factor that can either put off or attract your audience. When you want to attract visitors to your website, you need to make sure that they’re getting a smooth-sailing experience every time they visit.
Navigating your website’s pages shouldn’t cause confusion, so your design elements should always be user-friendly, keeping in mind that the visitor may or may not be acquainted with your brand or products/services. Your website should exude professionalism, creative energy, and a positive attitude. It should be self-explanatory, easy to use, and shouldn’t require too much effort to explore.
Tip #4: Ensure Your Website is Mobile Responsive
In a digital era where mobile devices are almost as ubiquitous as the internet itself, a website that fails to be mobile responsive is a big NO-NO for any business. It is no longer enough to have a website that looks good on a desktop, you also need to make sure that your website is optimised for mobile no matter the size of the screen.
The Bottom Line: Generating Website Traffic to Your Website for Higher Conversions
Getting website traffic is a must for every website because it’s the key to the success of your website. For more traffic, it may take time, but it will surely pay off in the long run. To help you achieve that goal, the tips above should help you come closer to welcoming more traffic to your website.
How Can We Help You?
Lethal is a premium, high-quality web design agency in Perth. Our high standards allow us to produce unique online platforms that encourage lead generations, fantastic email campaign results, and impressive conversions.
If you want to elevate your business in the digital world, speak to us today!